Breaking The Binary
At the Phluid Project, a new gender-neutral store in NoHo, community is free with or without purchase.
Someday There Might Not Be a Menswear Department
Or a women’s department for that matter. Gender-neutral clothing retailers like Phluid are betting on a non-binary world.
Phluid Project Founder Rob Smith on Genderless Fashion and Business
Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.
The Phluid Project Sets Next Chapter in Equality Journey
Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.
Equipment x The Phluid Project
French heritage brand, Equipment, of The Collected Group, and The Phluid Project launched a gender-fluid collection.
Equipment Launches A Gender Fluid Clothing Line With The Phluid Project
No matter where you fall on the gender spectrum, you can bring Equipment’s elegant, androgynous aesthetic into your closet.
The Renegade Fashion Guru Who Wants to Change the Way We Think About Gender
One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in Downtown Manhattan, founder Rob Smith greets customers with a warmth on par with the weather.
This Gender-Neutral Store Aims to Create a Safe Space For Its Customer
Phluid is a store like no other.
Going With the Flow
Rob Smith, founder of gender-neutral retailer, brand and social movement, The Phluid Project, shares his insights into leadership, mentorship and the future
of retail.
Equipment and The Phluid Project Leading the Way
A new ad campaign features a diversity of race, gender and abilities. "Probably the only thing not represented is body type," the brands said, adding that this is the first of more to come.
Someday There Might Not Be a Menswear Department
The clothing store 'Phluid Project' in New York City. It calls itself, "The world's first gender-free store".
Scent Beauty & The Phluid Project's Scent Elixir Collection Explores The Gender Binary Through Perfume
Transcend fragrance from Scent Beauty and The Phluid Project's Scent ... Scent Elixir Collection Explores The Gender Binary Through Perfume.
Equipment launches fluid collection
The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent.
A former Macy's and Victoria's Secret exec just opened a 'gender-free' store — take a look inside
Everything sold at The Phluid Project is gender-neutral.
In the fashion world, gender is sooo last year
The fashion business could be going gender Phluid after a store in New York called The Phluid Project recently launched in NYC.
The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z
The Phluid Project, a New York brick-and-mortar shop specialising in gender-free apparel, is setting a new standard for retailers, tapping into a key Gen Z trend.
Retailers are adopting gender-neutral shopping spaces
Retail concepts and the traditional gendered fashion departments are changing.
Gender-Free Shopping Is a Movement, Not a Trend
The Phluid Project, a new retail space in New York City, aims to prove just that.
Phluid Project’s Five-Year Plan: Nicopanda, New Markets and a Possible IPO
The Phluid Project, a new retail space in New York City, aims to prove just that.
This fashion expert is selling clothes that are gender-free
One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in downtown Manhattan, founder Rob Smith greets customers with a …
6 Gender-Neutral Fashion Brands to Add to Your Summer Shopping List
There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.
The Phluid Project Is the First 'Gender Free' Store in the World
There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.
Fine-Tuning Gender-Free: The Phluid Project Flagship Hits 6 Months Old
The Phluid Project Flagship Hits 6 Months Old The Phluid Project is an ode to liberation and protection, the latter being …
Decoding Genderless Fashion, the Future of the Industry
Genderless fashion designers and global retailers discuss the segment predicted to be the future of the industry.
The Phluid Project is here to show what a gender-free shopping future could look like
Gender-free fashion isn't a trend — it's a movement, and it may just be the ... is here to show what a gender-free shopping future could look like.
The Phluid Project’s Portal Getting the Job Done
The retailer sees a need for employment in its community.
How The Phluid Project Designed Gender-Free Denim
In January, The Phluid Project expanded its denim offering with the launch of its first capsule collection of gender-free denim.
Pride Month Will March On (Virtually) In The Face Of COVID-19
This year’s Pride celebrations offer an opportunity to reinvent the way we celebrate.
'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll
The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world’s first gender-neutral doll, is hoping its launch in Sept.
The Phluid Project Is the First Entirely Gender-Free Store
Back in March, The Phluid Project, New York City’s—and the world’s—first entirely gender-free store, opened its doors.
James Miller, CEO At The Collected Group Offers Style & Substance With His Fashion Brands
James Miller was lured into the fashion industry from a young age - and how could he not be with parents both in the biz (and interesting, they were competitors).
Beyond ‘Queer’ Fashion
A scattering of designers are invoking — and denying — the label to assert their identities and ours.
A different agenda at the gender-free clothes shop
Rob Smith, founder of the Phluid Project, sank his savings into the store and set about tearing down shopping’s gender wall
More Than Words: Retail Addresses Gender Neutrality
With Gen Z, the number of consumers seeking gender-neutral products will grow exponentially.
How the rise of genderless shopping is transforming the fashion industry
When you go into most clothing stores, the chances are you’ll have two options: to browse the male section, or the female section.
Finding Clothes, and Identity, Outside Men’s and Women’s Wear
More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.
Mother Launches Tee Shirt Made With Blood From Gay Employees in collaboration with Artist Stuart Semple
More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.