At the Phluid Project, a new gender-neutral store in NoHo, community is free with or without purchase.

Or a women’s department for that matter. Gender-neutral clothing retailers like Phluid are betting on a non-binary world.

Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.

Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.

French heritage brand, Equipment, of The Collected Group, and The Phluid Project launched a gender-fluid collection.

No matter where you fall on the gender spectrum, you can bring Equipment’s elegant, androgynous aesthetic into your closet.

One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in Downtown Manhattan, founder Rob Smith greets customers with a warmth on par with the weather.

Phluid is a store like no other.

Rob Smith, founder of gender-neutral retailer, brand and social movement, The Phluid Project, shares his insights into leadership, mentorship and the future
of retail.

A new ad campaign features a diversity of race, gender and abilities. "Probably the only thing not represented is body type," the brands said, adding that this is the first of more to come.

The clothing store 'Phluid Project' in New York City. It calls itself, "The world's first gender-free store".

Transcend fragrance from Scent Beauty and The Phluid Project's Scent ... Scent Elixir Collection Explores The Gender Binary Through Perfume.

The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent.

Everything sold at The Phluid Project is gender-neutral.

The fashion business could be going gender Phluid after a store in New York called The Phluid Project recently launched in NYC.

The Phluid Project, a New York brick-and-mortar shop specialising in gender-free apparel, is setting a new standard for retailers, tapping into a key Gen Z trend.

Retail concepts and the traditional gendered fashion departments are changing.

The Phluid Project, a new retail space in New York City, aims to prove just that.

The Phluid Project, a new retail space in New York City, aims to prove just that.

One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in downtown Manhattan, founder Rob Smith greets customers with a …

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There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.

There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.

The Phluid Project Flagship Hits 6 Months Old The Phluid Project is an ode to liberation and protection, the latter being …

Genderless fashion designers and global retailers discuss the segment predicted to be the future of the industry.

Gender-free fashion isn't a trend — it's a movement, and it may just be the ... is here to show what a gender-free shopping future could look like.

The retailer sees a need for employment in its community.

In January, The Phluid Project expanded its denim offering with the launch of its first capsule collection of gender-free denim.

This year’s Pride celebrations offer an opportunity to reinvent the way we celebrate.

The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world’s first gender-neutral doll, is hoping its launch in Sept.

Back in March, The Phluid Project, New York City’s—and the world’s—first entirely gender-free store, opened its doors.

James Miller was lured into the fashion industry from a young age - and how could he not be with parents both in the biz (and interesting, they were competitors).

"Gender is over."

A scattering of designers are invoking — and denying — the label to assert their identities and ours.

Rob Smith, founder of the Phluid Project, sank his savings into the store and set about tearing down shopping’s gender wall

With Gen Z, the number of consumers seeking gender-neutral products will grow exponentially.

When you go into most clothing stores, the chances are you’ll have two options: to browse the male section, or the female section.

More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.

More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.