The New York Times

Breaking The Binary

At the Phluid Project, a new gender-neutral store in NoHo, community is free with or without purchase.

Bloomberg

Someday There Might Not Be a Menswear Department

Or a women’s department for that matter. Gender-neutral clothing retailers like Phluid are betting on a non-binary world.

WWD

Phluid Project Founder Rob Smith on Genderless Fashion and Business

Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.

WWD

The Phluid Project Sets Next Chapter in Equality Journey

Smith spoke at length on founding Phluid, Gen Z consumers and a gender-expansive training program for businesses.

Flaunt

Equipment x The Phluid Project

French heritage brand, Equipment, of The Collected Group, and The Phluid Project launched a gender-fluid collection.

Forbes

Equipment Launches A Gender Fluid Clothing Line With The Phluid Project

No matter where you fall on the gender spectrum, you can bring Equipment’s elegant, androgynous aesthetic into your closet.

Narratively

The Renegade Fashion Guru Who Wants to Change the Way We Think About Gender

One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in Downtown Manhattan, founder Rob Smith greets customers with a warmth on par with the weather.

Teen Vogue

This Gender-Neutral Store Aims to Create a Safe Space For Its Customer

Phluid is a store like no other.

WWD

Going With the Flow

Rob Smith, founder of gender-neutral retailer, brand and social movement, The Phluid Project, shares his insights into leadership, mentorship and the future
of retail.

WWD

Equipment and The Phluid Project Leading the Way

A new ad campaign features a diversity of race, gender and abilities. "Probably the only thing not represented is body type," the brands said, adding that this is the first of more to come.

Fortune

Someday There Might Not Be a Menswear Department

The clothing store 'Phluid Project' in New York City. It calls itself, "The world's first gender-free store".

The Zoe Report

Scent Beauty & The Phluid Project's Scent Elixir Collection Explores The Gender Binary Through Perfume

Transcend fragrance from Scent Beauty and The Phluid Project's Scent ... Scent Elixir Collection Explores The Gender Binary Through Perfume.

Fashion United

Equipment launches fluid collection

The two companies have come together for the launch of Equipment’s fluid collection featuring a debut campaign of gender expressive, non-binary and transgender talent.

Business Insider

A former Macy's and Victoria's Secret exec just opened a 'gender-free' store — take a look inside

Everything sold at The Phluid Project is gender-neutral.

The Hustle

In the fashion world, gender is sooo last year

The fashion business could be going gender Phluid after a store in New York called The Phluid Project recently launched in NYC.

Inside Retail

The future is non-binary: The Phluid Project is a brand that ‘gets’ Gen Z

The Phluid Project, a New York brick-and-mortar shop specialising in gender-free apparel, is setting a new standard for retailers, tapping into a key Gen Z trend.

Fashion United

Retailers are adopting gender-neutral shopping spaces

Retail concepts and the traditional gendered fashion departments are changing.

Racked

Gender-Free Shopping Is a Movement, Not a Trend

The Phluid Project, a new retail space in New York City, aims to prove just that.

WWD

Phluid Project’s Five-Year Plan: Nicopanda, New Markets and a Possible IPO

The Phluid Project, a new retail space in New York City, aims to prove just that.

The Week

This fashion expert is selling clothes that are gender-free

One bright day in May, standing near the front door of The Phluid Project, a new, gender-neutral clothing store in downtown Manhattan, founder Rob Smith greets customers with a …

WWD

The Phluid Project Appeals to NYFW Designers for Inclusivity

CFDA supports the message.

The Fashion Spot

6 Gender-Neutral Fashion Brands to Add to Your Summer Shopping List

There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.

Paper Magazine

The Phluid Project Is the First 'Gender Free' Store in the World

There are some brands trying to make fashion for everyone. From underwear to denim, these gender-neutral fashion brands are serving up style to spare.

Forbes

Fine-Tuning Gender-Free: The Phluid Project Flagship Hits 6 Months Old

The Phluid Project Flagship Hits 6 Months Old The Phluid Project is an ode to liberation and protection, the latter being …

WWD

Decoding Genderless Fashion, the Future of the Industry

Genderless fashion designers and global retailers discuss the segment predicted to be the future of the industry.

Mic

The Phluid Project is here to show what a gender-free shopping future could look like

Gender-free fashion isn't a trend — it's a movement, and it may just be the ... is here to show what a gender-free shopping future could look like.

WWD

The Phluid Project’s Portal Getting the Job Done

The retailer sees a need for employment in its community.

Sourcing Journal

How The Phluid Project Designed Gender-Free Denim

In January, The Phluid Project expanded its denim offering with the launch of its first capsule collection of gender-free denim.

Elle

Pride Month Will March On (Virtually) In The Face Of COVID-19

This year’s Pride celebrations offer an opportunity to reinvent the way we celebrate.

Time

'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll

The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world’s first gender-neutral doll, is hoping its launch in Sept.

Nylon

The Phluid Project Is the First Entirely Gender-Free Store

Back in March, The Phluid Project, New York City’s—and the world’s—first entirely gender-free store, opened its doors.

Forbes

James Miller, CEO At The Collected Group Offers Style & Substance With His Fashion Brands

James Miller was lured into the fashion industry from a young age - and how could he not be with parents both in the biz (and interesting, they were competitors).

Teen Vogue

Phluid Is the First Gender-Inclusive Shop in NYC

"Gender is over."

The New York Times

Beyond ‘Queer’ Fashion

A scattering of designers are invoking — and denying — the label to assert their identities and ours.

The Times

A different agenda at the gender-free clothes shop

Rob Smith, founder of the Phluid Project, sank his savings into the store and set about tearing down shopping’s gender wall

WWD

More Than Words: Retail Addresses Gender Neutrality

With Gen Z, the number of consumers seeking gender-neutral products will grow exponentially.

Pink News

How the rise of genderless shopping is transforming the fashion industry

When you go into most clothing stores, the chances are you’ll have two options: to browse the male section, or the female section.

The New York Times

Finding Clothes, and Identity, Outside Men’s and Women’s Wear

More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.

Fad Magazine

Mother Launches Tee Shirt Made With Blood From Gay Employees in collaboration with Artist Stuart Semple

More clothing companies are trying to meet the demands of a changing clientele, offering gender-bending, gender-fluid and gender-neutral items.